Rhetoric Part 2 Brief summary

Shady Emad


Understanding the Traditional Canons of

Rhetoric: Technology & Storage

A piece of writing always is available in context.

 Situation prompts the writer to write down about a certain subject, members of an

viewers read the piece, and an objective determines the way the writer approaches both the situation and the target audience.

A bit of writing works in three closely related ways (Appeals): 1) To convey its information and points to readers

2) To affect their pondering.

3) To change their actions

Writing interests readers by simply:

1) making a clear, coherent statement of ideas and a central argument, which usually known as Logos (embodied thought).

2) supplying evidence which the rhetor is usually credible and well educated, which will know while ethos (good-willed credibility).

3) relating to the audience's emotions and pursuits, which known as pathos (feeling, sympathy, empathy)

The Five Canons of Rhetoric:

1) Canons that Guide the Generation of Material:


is definitely the art of actually finding the appropriate disputes in any rhetorical situation.

 Systematic (strategies):

I. Journalist's Questions:

Who was involved? What took place? When ever did it happen?

Where did it happen? For what reason did it happen? How achieved it happen?

 These queries not only can easily generate material for any

composition, but also can be used to help comprehend what

you browse.

II. Kenneth Burke's Pentad (dramatistic pentad):

 The pentad is a superb device intended for analyzing a text you read as well as for taking

an inventory of what you might write.

Act: So what happened?

Scene: When and where did it happen?

Agent: Who have did it?

Company: How was it completed?

Purpose: How come was this done?

The five points of the pentad will be the things a person could say not only about a created text nevertheless also, even more broadly, regarding any purposeful or deliberate act that communicates meaning.

III. The Enthymeme:

 a syllogism or different argument in which a premise or the conclusion is usually unexpressed. 4. The Issues:

 Matters are...

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