Marketing Strategy Analysis -- SAMSUNG case

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Desk of Material

INTRODUCTION3

QUERY ANSWERING3

1 . Question 13

2 . Question 26

SWOT analysis of Samsung6

TOWS matrix analysis8

3. Question 3: 8

4. Question 4: 12

Conclusion11

Professional Summary11

Personal experiment11

List of References13

Set of Tables

Desk 1: Company ranking simply by value in 20055

Stand 2: SWOT of SAMSUNG7

Table a few: TOWS matrix of SAMSUNG9

List of Figure

Figure 1Brand Value via 2001 -20055

INTRODUCTION

In each and every successful organization, marketing takes on an important part in its overall performance in the purpose of maximizing the manufacturer value. Promoting is the process which combines both approach and methods in order to increase the relationship with customers and create value for the two buyer and seller. (Definition of Marketing, 2014). According to Marian, W. W. (2007), the advertising environment today has become really fierce and dynamic, an advertising strategy should be updated to be able to maintain the competitive strength. An effective marketing strategy is not just has capability to adapt a big change in the market although also fulfill the customers' minds at the same periods. Therefore , there is no marketing strategy can maintain forever but should certainly change each and every different appropriate situation. To do this, a company may have several option plans which probably rapidly implement in necessary cases. Samsung Incorporation. is one of the excellent samples in term of successful web marketing strategy. Samsung began in 1938 in To the south Korea from your modest firm to the global corporation with the annual yield of more than $USD 95 billions. Samsung korea has made the business in three dominant: " electronics, engineering and chemicals. This kind of paper is going to examine the marketing strategy which usually Samsung provides applied and give out lessons and tips in order to plan for the future development. QUESTION GIVING AN ANSWER TO

1 . Query 1

Korean was from your modest company, currently has created magically to the multi-national conglomerate. Efficient sales strategies were one of many key elements of Samsung's accomplishment today that lead its brand value rapidly improved the most in recent times. As reported by VietnamMarcom (2012), the brand worth of The samsung company in 2150 was around $USD your five. 2 great. Samsung therefore expensed $USD 508 millions in order to boost up its manufacturer value above than $USD 6. a few billions in 2001. According to the data collection of Gregory, T. (2005), the rand name value of Samsung was $USD 13. 9, rated as twentieth while the first three positions were Coca Cola and followed by Ms, IBM together with the brand ideals were $USD 67. 5 billions; fifty nine. 9 billions and 53. 3 great. At that period, some competitors of Korean in the market including Nokia acquired $USD 21. 4 vast amounts of brand benefit, ranked for 6th situation; Sony experienced $USD 15. 7 immeasureable brand benefit, was because 28th in ranking; Motorola was positioned as 73th with $USD 3. almost 8 billions of manufacturer value and Panasonic was at 78th with $USD 3. 7 billions in the rating. As we is able to see in the determine 1, the brand name value of Samsung grew continuously and dramatically by 2001 to 2005 even though some the various other competitors a new slight land or taken care of at the same level. Table one particular: Brand rank by worth in june 2006

Figure 1Brand Value via 2001 -2005

There is no doubt to confess that Samsung has gained a specific success in building company value through those durations. In order to stand stably with this fierce industry, Samsung has applied the strategies successfully and distinctly. An efficient online marketing strategy may take success to its organization but a brand new of products is exactly what keeps the trust of shoppers. The more top quality of the goods are, the more loyalty of the customers will probably be. Therefore , Samsung has released a very strict quality control policy. This is certainly one of the factors that bring success to Samsung today. For example , any mistake occurs in its production process will be stopped immediately to fix to assure a good...

Sources: BBC (2012). " Apple awarded $1bn in problems from Korean in US court” [Online] Available by: http://www.bbc.co.uk/news/technology-19377261 [Accessed: sixth November 2014]

Definition of MarketingВ (2014). В What is Marketing? Training

Gregory, M. (2005) Global Marketing Strategy. [Online] Available from: http://www.samsung.com/us/aboutsamsung/ir/ireventpresentations/analystday/downloads/analyst_20051103_1600.pdf [Accessed: 25th October 2014]

Kristijan, L

Lan, H. (2014). Chien luoc cua Korean lo nhieu diem yeu. [Online] Offered from: http://vnreview.vn/tin-tuc-kinh-doanh/-/view_content/content/938438/chien-luoc-cua-samsung-lo-nhieu-diem-yeu [Accessed: 6th The fall of 2014]

Luke, Watts

Marian, B. W. (2007) Essential Guide to Marketing Plannin. 2nd Ed. England: Pearson Education Limited

Phillip, T

Samsung (1995) Employment [Online] Available coming from: http://www.samsung.com/us/aboutsamsung/corpcitizenship/environmentsocialreport/environmentsocialreport_Welfare.html [Accessed: sixth November 2014]

VietnamMarcom (2012) Proper Marketing

Yukari, I. T. and Ian, S. (2011) Apple: Korean copied design. [Online] Available from: http://online.wsj.com/articles/SB10001424052748703916004576271210109389154 [Accessed: 7th November 2014]

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