Carnival Cruise CIS Case

п»їCarnival Strategic Organization Goals

Command at Carnival has a tactical goal of owning a great IS network that allows these to achieve a cost-effective system in a position of meeting a wide variety functional needs. Carnival's strategic business goals include: A – Create a Crm database that allows these to effectively record and personal customer info. B – Leverage consumer data to increase guest loyalty and enhance onboard getting by better understanding and serving friends. C – Leverage the Carnival brand's market management into a level stronger competitive position with higher margins. D – Attract a far more broad consumer bottom and more faithful customers simply by effectively conversing their company and giving through multiple channels. Stakeholders (listed below in order of importance, from most crucial to least) Major stakeholders are recognized based on their particular involvement within an IS strategic plan's creation, its implantation, or whether or not the plan impacts them immediately. Stakeholder

Importance

Out of Scope intended for Report?

Electric power

Legitimacy

Desperation

Bob Dickinson, CEO

Since CEO, he's ultimately accountable for making last decisions about IS execution and how to attain Business Proper Goals. Not any

High

Channel

High

Myles Cyr, CIO

Durocher is responsible for implementing tactics that line-up with the Company Strategic Strategy No

Substantial

High

Substantial

Vicki Separated, SVP Marketing & Sales

A large part of Carnivals Business Strategic Desired goals are to improve onboard getting and do it again business through marketing and sales. No

Channel

Low

Low

Natko Nincevic, SVP of Hotel Businesses

Any significant IS decisions have the potential to effect Motel Operations. Simply no

Medium

Low

Low

Back-Line Employees

As a way facilitate front line and overall company operations, back-end users (IT, Finance, Acct, etc . ) need a built-in and useful IS program. Yes

Low

Medium

Low

Front-Line Workers

Front-Line staff are the level fo connection with customers should be able to implement the CAN BE system Yes

Low

Low

Low

Guests

Guests happen to be directly impacted by IS Tactical Decisions

Certainly

Medium

Low

Low

Trouble Statement

IS DEFINITELY Assessment

Information Systems Evaluation will be based upon six essential decisions: 1 ) How much do they need to dedicate? 2 . What is the current procedure? 3. What capabilities to perform they need to possess? 4. Great does it should be? 5. Essential are secureness and privacy? 6. Who may be accountable? Dedicate

Currently Carnival spends cash on a highly customized IS which needs them to commit heavily in maintenance and operations. Current Process

At present Carnival runs infrastructure that revolves around two key capabilities, Property Managing (PMS) and Point of Sale (POS). These sophisticated, custom made applications currently discuss an Oracle database. Features

Carnival requires an IS USUALLY system which could deliver income management, concerns, on-board entertainment, billing and invoicing, collectiong and digesting of consumer data, research of visitor folios, and point of sale ventures. Quality

Carnival is careful to make sure all their IS method is competitive within the industry but they do not feel a need to IS pioneers. Security and Privacy

As a result of large amount of consumer and transactional data that Carnival acquires, it must be highly secure and private. Accountability

At present, beyond the CIO to be accountable for the entire IS program, it is not obvious who owns the complex processes in place at Carnival.

CAN BE Vision

Carnival's vision to obtain an economical program that aligns with their proper business desired goals and permits them to leveraging customer data to increase aid in increasing guest commitment and enhance onboard purchasing by better understanding and serving guests. Carnival's eyesight is to use there exists system to find an even more robust competitive location in their sector. Guidelines

The rules for how to proceed with Details Systems in Carnival depends on the pursuing...

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