business integrity

 business values Essay

Case Analysis

Ambassador Torchlights

Submitted to: Submitted by: Prof. Atul Tandan (PAT) BrindaBhutani Director of PGDM

EXEC SUMMARY

Ambassador torchlight - second major market share in dry cell batteries and allied products, having a large distribution funnel comprising of around 85, 000 stores and stockiest. The company right now wants to utilize its syndication strength in consumer products and to broaden their business. United battery pack manufacturers have got started advertising their own exclusive brand of blades and offers achieved several moderate success so far. In order to employ its existing resources, syndication strength in consumer products and to grow their business Ambassador torchlights have come plan following strategies but which in turn to select is still a matter of concern: If to go with their own non-public brand

Or take control the division channel of Central industries blade goods " Little & Awake”

SCENARIO ANALYSIS

Delegate torchlight, a dry cellular battery manufacturer wants to use its division strength in consumer products and to broaden their organization. United battery packs have began marketing their particular private brand of blades and has attained some modest success until now. The choice of the blades was performed in order to employ fully the distribution network which tailored for serve financially weaker portions. But hostile marketing offers achieved a very high level of understanding and trial usership for Central's manufacturer " Splash” and " Awake”. Yet after promoting research, it showed that their was a need for a lot of promotional and sales strategies to be opted for promoting their private label of blades. Their particular was large competition among nationally advertised and by foreign brands. Brand loyality was deficient among cutter users.

Their very own was a absence in dealers push which is considered as a critical factor. The availability of several special kind of blades costed some more to make than regular blades.

PROBLEMS

If to opt for their own exclusive brand or perhaps take over the distribution funnel of Central industries blade products " Splash and Awake” And if they prefer to market their particular brand, than how if the product always be positioned? Whenever they go for carbon steel or perhaps stainless steel blade/What segment of population should they cater to/What should be the cost be? What should be the promoting and advertising strategy? In the event opted for Central's brands " Splash” and " Awake” they need to know why repurchase rate was low/What promoting and marketing strategy was called for?

ALTERNATIVES

If you opt for your personal private brand

Use most of the options provided by you to increase the sales of the blades. Try and help consumers develop company loyality women product. Employ best of the advertising and sales advertising techniques available with you intended for increasing revenue of your merchandise. Use packaging easy to take care of, attractive and has substantial shelf stand-off value. Product should be ranged moderately so that it can be preferred in rural areas too. Blades are able to provide large number of shaves per blade. Rotor blades should present smoothness and closeness which can be the basic common attribute of blades. Sale for their cutting blades should present high dealers revenue.

In the event they take over the distribution channel of Central industries cutter products " Splash and Awake” They have to check the top quality of material used for making these kinds of blades. They need to identify the number of shaves provided per cutting tool. They should look into the pricing in the blades in order that its also suitable to rural portion of human population. They should examine whether the existing blades are properly sold and marketed. They should look into the packaging of these existing rotor blades.

They should analysis and confirm whether these kinds of existing cutting blades are able to fulfil the demands of existing...

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